In this fresh, original book, Steve Yastrow turns conventional sales and marketing on its head by showing what really motivates your customers: A strong relationship with your business. Both a manifesto and how-to guide, We: The Ideal Customer Relationship will change the way you interact with customers.and change the way your customers think about you.
We: The Ideal Customer Relationship is a colorful guide on creating meaningful relationships with the customers and maintaining that relationship. Steve Yastrow explains that the “We” relationship is when you each think less about what separates you and more about what intertwines you.” He continues on by explaining that the ideal “We” relationship should consist less of what you are each capable of doing, and more on the collaboration.
“Steve Yastrow’s book is both practical and inspiring. He goes deeply into the nature of the customer relationship and has a number of suggestions for improving both the way you think about your customers and what you can actually do to connect better with them. I had thought that the latest on customer thinking was all about providing a great experience, but Steve has persuaded me that we need to go beyond that. And he has some very specific, concrete suggestions for exactly how to do so. I found myself taking notes throughout. This book will certainly change the way you look at your relationship with your customers.”
~ Nick Morgan
About Steve Yastrow
Steve Yastrow is a non-stop idea generator, business advisor and author. When he’s not creating new ideas for his books and other writings, he’s thinking about how to apply his ideas to his clients’ businesses.
In 1997 Steve opted-out of a career as a senior marketing executive in the hospitality industry to form Yastrow and Company. Yastrow and Company has enabled Steve to help organizations of all types improve their results through his breakthrough marketing, customer relationship and sales ideas.
Steve Yastrow is the author of three books, Ditch the Pitch, We: The Ideal Customer Relationship and Brand Harmony. Management guru Tom Peters says, “When Steve Yastrow writes, I pay close attention.” Peters called Brand Harmony “compelling and powerful,” while describing We as “a superb book.”
As an author, Steve excels at identifying the things that truly matter in business, dissecting trends and blending his observations with philosophy and science. He identifies the questions that are crucial to business success and helps his readers answer those questions for their own businesses.
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