The ‘dirty secret’ about posting on social media

Social media, marketing, and unicorn theory:

If you’re building a brand — author, musician, entrepreneur, or Fortune 100 company — it’s easy to default to what everyone else seems to be doing.

Posting on social media falls into this category.

It feels like work, because it IS work to create all that content.

But is it worth it?

Should you be doing something else instead?

In almost every case, the answer is no, it isn’t worth the time invested, and yes, you should definitely be doing something else.

Posting on social media is up to 20 times worse at generating sales than the recommended method.

Which is what, exactly?

Check out a case study for details here:

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