This episode we talk with author, podcaster and coach, Bryan Cohen, about Micro Marketing for authors. Micro Marketing is the concept of making small, incremental changes that increase revenue by smaller amounts, but add up in the long run.
We talk about why authors often overlook making small changes. And how small changes are just as important as big ones?
We also discuss some of the most common tweaks that Bryan sees authors making that have made a difference to their success.
About Bryan Cohen: Bryan’s taste for improv comedy at UNC-Chapel Hill brought him to Chicago and provided inspiration for his first book, 1,000 Creative Writing Prompts. He has since published HOW MANY BOOKS? 30+ fiction and non fiction books.
After starting The Sell More Books Show with Jim Kukral in (WHAT YEAR?), Bryan used his copywriting experience to create Best Page Forward, a book descriptions business. With 250,000+ downloads of his books and 400+ blurbs written, he created Selling for Authors, a step-by-step training program.
In his spare time, Bryan co-hosts a comedy podcast called Something Nice to Say, writes YA fairy tales under the pen name Casey Lane, and captains a soccer team called Zombies FC.
Keen to join the SPA Girls in a live workshop? Join our mailing list here and we’ll let you know the minute we have workshop bookings open. Info here: https://selfpublishingworkshop.co.nz/index.html
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