Ditch the Pitch: The Art of Improvised Persuasion by Steve Yastrow

Customers don’t want to hear sales pitches.

In this breakthrough handbook, Steve Yastrow challenges salespeople to forget everything they’ve learned about persuading customers and to start improvising. Ditch the Pitch gives you all the tools you need to engage in fresh, spontaneous, persuasive conversations that get customers to buy. With Steve’s six Ditch the Pitch Habits you will effortlessly navigate the sales process from prospecting through closing. You’ll create conversations and communications specifically created for each customer―to craft the right message for the right customer at the right time.

In the book, Steve quotes from interviews with well-known improv actors and musicians. By successfully adapting their techniques to making sales, he shows how anyone can master the art of engaging and effective on-the-spot interactions. Tear up your sales pitch and improvise!/

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What Comes With The Dust

A Review
“Ditch the Pitch gave me some fantastic tools to keep my conversations fresh, spontaneous and engaging, both in my professional and personal life. Not to mention, the book is clear, compelling and well-written. I highly recommend it to anyone that needs to persuade. (And that’s everyone.).”

~ Lorena Blonsky[ REVIEWER ]

About Steve Yastrow
Steve Yastrow is a non-stop idea generator, business advisor and author. When he’s not creating new ideas for his books and other writings, he’s thinking about how to apply his ideas to his clients’ businesses.

In 1997 Steve opted-out of a career as a senior marketing executive in the hospitality industry to form Yastrow and Company. Yastrow and Company has enabled Steve to help organizations of all types improve their results through his breakthrough marketing, customer relationship, and sales ideas.

Steve Yastrow is the author of three books, Ditch the Pitch, We: The Ideal Customer Relationship and Brand Harmony. Management guru Tom Peters says, “When Steve Yastrow writes, I pay close attention.” Peters called Brand Harmony “compelling and powerful,” while describing We as “a superb book.”

As an author, Steve excels at identifying the things that truly matter in business, dissecting trends and blending his observations with philosophy and science. He identifies the questions that are crucial to business success and helps his readers answer those questions for their own businesses.

Visit Steve’s website.

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