A marketing mini-manifesto for authors

It’s always uncomfortable for me when I have to talk about my qualifications — I really don’t want to sound like I’m bragging.

But the internet is full of fly-by-night ‘experts’ looking to cash in on the hopes and dreams of hardworking authors — they’re taking advantage of real, honest people like you who are hungry to launch their careers, make an impact with their work, and make a comfortable living in the process.

And right up front, I wanted to let you know where I’m coming from, so you’ll be able to make an informed decision about whether to invest any more time reading what I have to say on the subject of marketing your books successfully, sustainably, and PROFITABLY.

So let’s get the uncomfortable part over with first:

I’m a 9-figure consultant, which means that my clients — authors, musicians, entrepreneurs, and Fortune 100 companies — have earned over $100,000,000 by following my advice, implementing my processes, and putting my systems into action.

If it sounds like I’m boasting, that’s not my intent. I just wanted you to understand a bit more about where my information comes from. I didn’t learn this stuff from the back of a cereal box.

So… Now that the uncomfortable part is behind us, let’s dive in.

If you’re at all serious about becoming a successful author, you’ve undoubtedly educated yourself on all of the marketing options available to you right now.

The traditional publishing industry is dying a slow, agonizing death, and you’ve probably — very wisely — chosen to avoid this morass by blazing your own trail as an independent.

Today, that’s where the money is.

And that’s where the readers are.

And let’s face it: if the ‘Big Boys’ knew how to market books in the digital age, they wouldn’t be going out of business left and right. Traditional publishing houses are the Unsinkable Titanic… and the digital age is the iceberg. Say goodnight, Gracie.

But where does that leave you?

There’s certainly no shortage of marketing advice.

And right now, I’m going to give you my own marketing advice.

Remember, there’s $100M in results behind these concepts, so I feel confident that what I’m about to share with you will be well worth your time.

Let’s begin.

THE PROFIT PROCESS

By one estimate, there are 10,000,000 books for sale right now online, written by at least 2,000,000 authors. Probably more.

No matter how good your book(s) might be, they’ll be lost to time — buried under 9,999,999 other books — unless you ADVERTISE.

So that’s step 1 of the Profit Process: generate interest in your work through advertising.

(‘Content marketing,’ for all of its appeal to the frugal-minded, is unfortunately the slow-track to nowhere — especially if you’re starting out today. Sure, there are unicorns who are doing it successfully. But my advice is to save yourself three years and 10,000 hours of wasted effort, and go straight to paid ads.)

This advertising must lead somewhere. When visitors click on your ad, they expect to arrive somewhere amazing.

That amazing place must be your ‘landing page.’

On your landing page, visitors will be treated to a compelling preview of your best work. You’ll give them an exclusive offer in exchange for signing up to your email list.

I hear your question across all these miles: ‘Did he say email list? Even in the age of Insta-whatever and Snap-whatever and the cute little bird with 140 characters?’

Yes, that’s right.

Contrary to what most people believe, social media is miserable at turning strangers into customers. Even the Big Blue F (facebook) does a horrible job at turning ‘likes’ into dollars and cents.

In fact, social media is 20 TIMES WORSE than the #1 marketing method on the planet.

Which happens to be…

Email marketing.

Still, to this very day, after all these years.

Email is not cool… not sexy… not hip… not what all the kids are doing on their phones while they’re wandering around oblivious to the world and bumping into stationary objects…

But email marketing will earn you 122% ROI, on average.

So Step 2 in the Profit Process is the landing page, where — if you are to be a successful independent author — you must achieve a 25% signup ratio.

That’s to say, one out of every four visitors must join your list.

Now, a word of caution here. Now that you know the performance benchmark for your landing page, don’t rush out and order your Manhattan loft or your Nantucket hideaway just yet. Achieving a 25% signup ratio is much harder than it sounds.

The worldwide average for landing page performance is a dismal 1.5%. You’ll go broke unless you figure out how to get from 1.5% to 25%.

(Fortunately, this happens to be a superpower of mine. So you’re in good hands.)

Back to the Profit Process…

Two things happen after a new reader signs up to your list.

First, they’re immediately taken to a Thank You page, where you’ll share your heartfelt gratitude at the Sacred Inbox Trust they’ve placed in you. They’re trusting you not to annoy the holy bejeezus out of them.

(BTW, you’re NOT going to annoy the bejeezus out of them. Turning new email subscribers into raving fans and customers is another superpower of mine, and I’ll keep you out of trouble.)

Also on this Thank You page will be an exclusive offer to PURCHASE a very high quality product — such as a box set full of bestselling novels, or your life-changing nonfiction masterpiece complete with hours of extra bonus material — for an obscenely irresistible price.

If you are to become a successful independent author, this page must convert at 10%.

In other words, when you do this correctly, one out of every ten brand new subscribers will buy from you… IMMEDIATELY.

Again, now that we know the performance benchmark, let’s not get ahead of ourselves and order that cherry-red Ferrari just yet. Because while we need OUR sales page to perform at 10%…

The worldwide average performance for a sales page is just 0.1%.

That’s ONE HUNDRED TIMES WORSE than the performance we need.

(Yes — Getting this kind of performance is also one of my superpowers. It’s really all the SAME superpower, as a matter of fact. I am what’s called a ‘Conversion Expert’. It doesn’t have much of a ring to it, but as I’ve mentioned, it sure does pay some bills.)

The other thing that happens after a new subscriber joins your list is that he or she will receive a carefully crafted sequence of welcome emails that are delivered — automatically — over a period of days and weeks.

This sequence will take complete strangers and turn them into lifelong customers, raving fans, and rabid evangelists for the brilliance of your work.

This email sequence will work so well — once optimized under expert guidance — that 15% of your new subscribers will purchase from you at some point in their first twelve months with you.

Done right, and done well, your business will pay you $4 for every $1 you invest in advertising.

Obviously, this takes work, insight, and no small amount of adroitness.

But that’s it… the whole process. There’s nothing more. I haven’t held back any secret sauce.

That’s the entire Profit Process in a nutshell.

— Advertisement.

— Landing page.

— Thank-you page, with an irresistible offer to PURCHASE.

— Email sequence leading to an obscene amount of future purchases.

Now, these four assets — Ad, Landing Page, Thank-You Page, and Email Sequence — are what I call the Four Horsement of Awesomeness.

The Four Horsemen of Awesomeness are the only four assets you need. Ever. Period.

But these assets must PERFORM.

So…

Profit Process.

Four Horsemen of Awesomeness.

Build your business around them, and you can bid a fond adieu to all the other noise cluttering up the book marketing scene at the moment. You won’t need to waste your time learning any new platforms, prostrating yourself before BookBob The Magnificent, or offering bloody sacrifices to the Almighty Amazn Algorithm.

Mansions, yachts, and supermodels?

Eventually. But be patient. World domination takes time.

But the good news is that once your Four Horsemen are running at a full gallop, you’ll be adding 2,500 to 5,000 new subscribers to your list every month.

Profitably.

CUSTOMERS, not free-seekers.

In other words, you’ll be getting paid to grow your customer base.

This is how real businesses sell real products to real people, and make real money in the process.

And it’s how YOU can become a force to be reckoned with in the literary world.

One process. Four assets.

Now… I’ve thrown a lot of information at you in one little post, and it can be hard to digest this stuff all at once.

So I’ve spent a great deal of time putting together an extremely valuable resource to help further solidify these concepts.

This case study won’t be available for long, so I urge you to grab it while you can.

Once you gain access, you’ll receive much deeper insight on the following:

* Critical details that make the Profit Process… profitable.
* How to add 125 subscribers and $220 in profit to your author business… DAILY.
* The One Indispensable Skill for survival in today’s brutally competitive book business.
* Why the Independent Publishing Gold Rush is long gone, and how to thrive in the Low-Margin Reality that has replaced it.
* Why you must take action immediately to establish your own Profit Process, or risk missing out on the greatest opportunity in literary history.

Now, not every author wants to build a large, thriving, enthusiastic readership, and not every writer dreams of making a living with their art.

But if you’re the kind of author who has a burning desire to make a real impact with your work…

And if you’re the kind of writer whose dream it is to earn your daily bread on the strength and power of your own ideas…

Then I hope you’ll arm yourself with the knowledge and skill to survive and thrive in today’s hyper-competitive book market.

I urge you to get your hands on this exclusive case study before it’s taken offline for good: https://clients.stevepieper.com/authors/

To your success,

Steve

Click here for the case study before it’s too late:https://clients.stevepieper.com/authors/

 

 

 

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SOURCE
9-Figure Results, 9-Figure Results

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